The Prime Day Is Coming
This year 2017 , the prime day of Amazon is on July . Last year, Amazon held a long-awaited Prime Day promotion on July 15th. Prime Day is a one-day promotion day for Amazon Prime members only. Amazon’s goal is to create a new day like Black Friday, to encourage consumers to spend more on their website. This year the women jewelry will be hot sale , such as the monogram necklace .
Prior to Amazon, Alibaba Group has held a “double 11” shopping festival for several years. According to sales, “double 11” is the world’s most successful shopping festival. Amazon said last year that Prime Day’s day-to-day sales broke the company’s record on Black Friday in 2014.
Amazon said that this year’s Prime Day promotion day for members to prepare more than 100,000 preferential transactions. Prime members are required to pay $ 99 a year, in addition to two days of free delivery and one hour delivery of specific orders, you can also watch streaming movies, TV shows and Amazon original drama.
Consumer research firm Consumer Intelligence Research Partners recent report shows that Amazon has 54 million Prime members in the United States, an increase of 35%. Investment bank Cowen’s study shows that 38% of American households are Amazon Prime members.
As last year, Prime members will be able to start shopping at midnight on July 11th, and there will be new deals every 5 minutes. Amazon said that the number of concessions this year, far more than last year, the number of participating brands has doubled.